DO You NEED A PLAN?
There are several reasons leaders give to not develop a plan for their business: it takes too much time, no one will read it, and "we don't need one because we're opportunistic."
In over 20 years of working with executive teams, I've never heard an excuse that outweighs the importance of having and following a strategic plan. Successful organizations follow 3 planning principles I'm sharing with you today.
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Why is a plan Important?
A plan signifies to yourself and others that you know what you’re doing. Not having a plan, or not having a plan that’s relevant and useful, is a sign that we don’t know what we’re doing. If you “Think—Plan—Act”, you’ll be light years ahead of all those people who do none of these; they simply react.
Learn how to start with 3 planning principles in "What's the Plan?"
About Rich Horwath
Rich Horwath is the founder and CEO of the Strategic Thinking Institute where he facilitates strategy sessions for executive leadership teams, coaches individual leaders to reach their strategic potential, and has helped more than a one million managers develop their strategic thinking skills through live workshops and virtual training.
He is a New York Times and Wall Street Journal bestselling author on strategic thinking, including the new book, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich is a former Chief Strategy Officer and professor of strategy and has appeared on ABC, NBC, CBS, and FOX TV. His work has been featured in publications including Fast Company, Forbes, and the Harvard Business Review.
